Guest Response Index · Thailand · Jul–Sep 2026

3 in 4 negative reviews go unanswered.
Yours don’t have to.

We studied 2,159 reviews across 67 hotels. Most unhappy guests hear nothing back, and the next guest reads that silence. HoteliaOS drafts every reply in the guest’s language, on every platform, and briefs your team on what to fix.

Audit delivered in 24 hoursNo card for the trialSet up in minutes
Guest voice
PositiveNeutralNegative
Staff13
Room11
Breakfast6
Pool5
Wi-Fi4
Noise3
Location3
Sample property · last 30 days
Pattern spottedNoise · Room 302“Aircon rattles all night.” 3 guests this month.
HandledBrief sent → Maintenance3 reply drafts ready, in each guest’s language.
The research

Most hotels go quiet when guests speak up.

Read the full Guest Response Index →
77%
of negative reviews got no reply at all
28%
average reply rate across all reviews
51%
of hotels answered fewer than 1 in 4 reviews
28%
of hotels never replied to a single review

Hotels with zero replies, by platform

Share of properties listed on each platform
Trip.com
68%
Agoda
60%
Google
51%
Booking.com
50%
HoteliaOS Guest Response Index, Thailand, Jul–Sep 2026 · 67 properties · 2,159 reviews · 135 negative reviews
What the top 10% do

Same ratings. Very different habits.

The hotels that reply to most reviews don’t have better guests. They show up on every platform, answer the hard reviews, and write like a person. HoteliaOS builds those habits into every reply.

See how your hotel compares
Top 10%Other hotels that reply
Negative reviews answered80% vs 27%
Reply addresses the guest by name70% vs 55%
Reply mentions a detail from the review64% vs 51%
Platforms they reply on4.8 vs 2.8
Copy-paste templated replies5% vs 16%
Top performers = 6 properties replying to 75%+ of reviews. Directional.
How it works

Three steps. Nothing new for your team to check.

  1. 01

    Connect once, reviews flow in

    A guided, few-minute setup. After that, new reviews from every platform arrive in HoteliaOS on their own. No passwords to share.

    GoogleBooking.comAgodaTrip.comTripAdvisor
  2. 02

    Approve replies in the guest’s language

    Every review gets a draft that names the guest and the issue, in their language, with an English translation for you. Edit, approve, post.

    Englishไทย中文Русский한국어
  3. 03

    Brief the team that can fix it

    Repeat complaints are flagged by room and topic. Send housekeeping or maintenance a one-click brief with the guest’s words.

    Room 302 · Noise · 3 reviews→ Maintenance
Inside HoteliaOS

The real app. Not a mockup.

What your team sees every morning: every review, a reply in the guest’s language, and the patterns behind them.

Reviews · Reply studio
A Chinese guest review with its English translation, ready for a reply in Chinese
Draft · Chinese
The AI-drafted reply in Chinese
Analytics · Guest voice
The themes guests mention most, split into positive, neutral and negative
Overview · Actions
Suggested actions: reply to pending reviews and send a room brief to housekeeping
Overview · Rating trend
Average rating by month compared with the previous six months
Analytics · Platforms
Rating, review count and reply rate for Google, Booking.com, Agoda, Tripadvisor and Trip.com

Demo hotel data. Click any screen to enlarge.

One place to run it

Mission control for every review.

Sample property · illustrative data
Average rating4.6 /5▲ 0.2 vs last period
Reply rate94%▲ from 31%
Replies waiting3oldest 2 days
Flagged room302Noise · 3 negatives
Team brief sentTo Maintenance · Room 302“Aircon rattles all night.” Mentioned in 3 reviews this month.

The cost of staying silent.

Without HoteliaOS

  • Reviews scattered across five sites, checked when someone remembers
  • Complaints in Russian, Chinese or Thai left for “later”
  • The same room complaint repeats for months
  • Google’s AI summaries draw on all your reviews, including the ones you never answered

With HoteliaOS

  • Every review in one queue, the moment it lands
  • Drafts in the guest’s language, with your English translation
  • Room and topic patterns flagged, with a brief to the right team
  • A visible record that you listen, for guests and for Google
Pricing

One plan. Every platform. Less than one room night a month.

Try it free for 14 days with your real reviews. No card needed.

Pro14-day free trial
$49/month per property
  • ✓ Up to 50 rooms
  • ✓ Google, Booking.com, Agoda, Trip.com, TripAdvisor
  • ✓ Unlimited reply drafts in any language
  • ✓ Analytics overview and team briefs
  • ✓ Weekly digest email

Questions

What’s the difference between the audit and the trial?

The audit is a one-off report on your reply rate and guest themes, delivered in 24 hours. The trial gives you the full product for 14 days with your live reviews.

Does HoteliaOS post replies automatically?

No. You review and approve every draft, then post it on the platform. Nothing goes live without you.

How long does setup take?

Most hotels finish in a few minutes with our guided setup. No platform passwords needed, and new reviews start arriving the same day.

Will replies sound generic?

Drafts use the guest’s name, the details they mentioned and your hotel’s tone. Edit or regenerate any draft before posting.

What happens when the trial ends?

Choose the plan at $49 a month to keep going. If you don’t, your account pauses. No card is charged automatically.

How many of your guests are still waiting for a reply?

Find out in 24 hours. Free, no commitment.